Clear: The coolest mobile microsite for millennials

Clear Shampoo, an anti-dandruff shampoo brand, launched a campaign in Vietnam to engage with and win back its customers.

Campaign details

Brand: UNILEVER Vietnam/CLEARLead agency: MINDSHARE VIETNAMRegion: APAC

Objectives

Clear Shampoo, as a leading brand for many years, has strongly established itself in the Vietnamese market. When it comes to the brand, Clear was viewed favorably...