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Clear Shampoo, an anti-dandruff shampoo brand, launched a campaign in Vietnam to engage with and win back its customers.

Campaign details

Brand: UNILEVER Vietnam/CLEARLead agency: MINDSHARE VIETNAMRegion: APAC

Objectives

Clear Shampoo, as a leading brand for many years, has strongly established itself in the Vietnamese market. When it comes to the brand, Clear was viewed favorably as the top brand for both males and females, particularly with its 'Anti-dandruff' offering. 2016 marks the third year in the journey of Clear challenging the number one cause of dandruff in Vietnam - helmets. During the previous two years of consistently delivering the message: Vietnam say yes to quality helmets without dandruff concern, Clear has owned a...

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