Clear Men: World Cup winning moments

Anti-dandruff shampoo brand Clear Men took a three-pronged technological approach to a a mobile campaign aimed at building brand equity and recall among Indonesian men during the FIFA 2018 World Cup.

Campaign details

Brand: Unilever / Clear MenLead agency: AdColonyCountry: Indonesia

Strategy

Objective

As the number one dandruff shampoo brand in Indonesia, Clear Men faced the dual challenge of declining sales and lower customer loyalty from its target audience. While Clear Men had significant brand awareness among this broad audience, brand traction did not lead to an increase in sales. In a market flooded with alternatives, it was crucial that this campaign stood out amongst the crowd and made a lasting impression with their target audience.

With this campaign, Clear Men sought to win over its...

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