Clear: Lemon Fresh

Hair care brand Clear created a mobile augmented reality strategy using Gojek motorbike taxi drivers' helmets to launch its Lemon Fresh variant in Indonesia.

Campaign details

Brand: Unilever / ClearLead agency: Mindshare IndonesiaCountry: Indonesia

Strategy

Objective

To launch its new Lemon Fresh variant, Clear wanted to find a way to communicate its fresh feel in a way that really connected with Indonesians. The brand noticed that most people spend a long time on their phones during their commute to and from work. In order to reach this precise segment, the brand decided to adopt a mobile strategy to let consumers know about its latest product offering.

Target Audience

The brand targeted all Indonesian commuters who use motorbikes for their...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands