Campaign details
Brand: Unilever / ClearLead agency: Mindshare IndonesiaCountry: Indonesia
Strategy
Objective
To launch its new Lemon Fresh variant, Clear wanted to find a way to communicate its fresh feel in a way that really connected with Indonesians. The brand noticed that most people spend a long time on their phones during their commute to and from work. In order to reach this precise segment, the brand decided to adopt a mobile strategy to let consumers know about its latest product offering.
Target Audience
The brand targeted all Indonesian commuters who use motorbikes for their...