Campaign details
Brand: Cleanipedia.comAdvertiser: Digitas LiquoriceCountry: South Africa
Strategy
Objective
- Create a Website Content Strategy for Cleanipedia that takes it from a low engagement / low interest platform, to an engaging platform that solves genuine consumers' needs for consumers, and keeps them coming back for more.
- Localise the Cleanipedia 2.0 Strategy for South Africa, and propose how the new model can work within the local landscape
Target Audience
- LSM A
- South African
- Millennials
- Men & Women
Psychographic
- Cleaning is a chore, not something they aspire to spend their time doing, however, they do enjoy that...