Circle K: Get What You Dream

Circle K, a convenience store company, launched in-store promotions and mobile gaming ads that offered instant prizes to increase relevance and sales among millennials and Gen Z in Vietnam.

Campaign details

Brand: Circle K Agency: DDB Tribal Vietnam

Strategy

Circle K is one of the most popular convenience store chains in Vietnam. One of their key strategic objectives was to stay relevant to urban millennials and Gen Z. But with no customer database and a hesitance to adopt the digital platform, the brand