Chợ Tốt: Sale 0%

Chợ Tốt, a C2C marketplace, launched a campaign in Vietnam to highlight that it did not need big sale events to offer bargains.

Campaign details

Brand: Cho TotLead Agency: Cho Tot - Brand TeamRegion: APAC

Strategy

Objective

Launched in 2012, Chợ Tốt is the leading online classified site in Vietnam with over 55 million visits/ month for over 13 categories including Real estate, Vehicles, Electronics, Home appliances, ect.. In 2017, 2018 and 2019, Chợ Tốt focused on building the brand awareness of verticals: Chợ Tốt Vehicles, Chợ Tốt Property, Chợ Tốt Jobs, Chợ Tốt Electronics.... In 2020, Chợ Tốt invested in one single campaign focusing on the parent brand to achieve Top of mind recall as a re-commerce...

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