Cheetos: Burak Oyunda mobile app partnership

Cheetos, a cheese-flavoured snack brand, developed a gaming app to target tweens in Turkey, increase brand awareness and reinforce Cheetos as a 'fun' brand.

Campaign details

Brand: Fritolay / CheetosLead agency: OMD TURKEYRegion: EMEA

Objectives

Our objectives were to build brand awareness, to re-enforce brand personality, to engage a new target audience (gamers), to deliver the brand message (a fun brand), to make Cheetos' brand hero Chester the favorite gaming friend of the tweens and to increase brand scores.

Target audience

Our target audience was 8-12 years old both male and female tweens in Turkey. In order to analyze our target audience deeper, we had a 2 step media usage research. According to our quantitative CAPI Interviews and qualitative...

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