Cheetos: Rock Scissors Paw

PepsiCo, a food and beverages company, launched a gamified campaign across a range of channels to promote its latest Cheetos product in Turkey.

Campaign details

Brand: PepsiCo Agency: OMD Region: EMEA

Strategy

Objective

Cheetos and it's brand hero Chester character stands for 'liberating playful mischief' and owns the 'family fun' territory. At our latest new product, Cheetos crisps were shaped fo

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands