Checkers Xtra Savings: Personalised offers

The South African discount site, Checkers Xtra Savings, used targeted communications to steer customers toward personalised offers, increasing engagement rates, sales, and interest in high-value products.

Campaign Details

Brand: Checkers Xtra SavingsRegion: EMEA

Strategy

Objective

Checkers Xtra Savings is relentlessly focused on helping customers save money on the products they love. Our programme is designed to deliver meaningful value to our members across multiple deal-tiers. This starts with all-member Xtra Savings promotions, which drive customers to store and ensure they swipe with every transaction. With every swipe we build our customer data universe – combining rich customer data with advanced analytics we create unique customer DNA that allows us to better personalise their offers to their unique needs and behaviours. This new customer...

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