Cerveza Victoria: Mother's Day

Cerveza Victoria, a beer brand, built brand engagement by enabling consumers to delight their mothers on Mother's Day while social distancing in the USA.

Campaign details

Brand: Cerveza Victoria Agency: amplify.ai



Build brand engagement with a highly engaging and viral Mother's Day campaign by offering fans of Cerveza Victoria a way to delight their mothers on the holiday, while social d built a fully-automated and interactive user experience to engage customers with an AI-driven branded virtual assistant and consumer engagement platform, which enabled highly effective natural language interactions with persistent, personalized, messaging-based experiences to optimize the consumer journey. leveraged Messenger with click-to-Messenger ads and the ability to re-engage users through notifications to create multiple personalized videos and easily share the experience with friends and family.

The sharing features enabled boosted total users by over 23%.

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