Castrol India: The super mechanic

Castrol, an oil company specialising in lubricant products, increased brand affinity in India by running an event to train mechanics and clear doubts about products.

Campaign details

Brand: Castrol IndiaAgency: MindshareRegion: APAC

Campaign video

Strategy

Objective

Castrol is India's Leading Engine Oil and Lubricant brand.

The oils and lubes category has too many competitors offering minimal product differentiation, making...

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