Castrol India: The super mechanic

Castrol, an oil company specialising in lubricant products, increased brand affinity in India by running an event to train mechanics and clear doubts about products.

Campaign details

Brand: Castrol IndiaAgency: MindshareRegion: APAC

Campaign video

Strategy

Objective

Castrol is India's Leading Engine Oil and Lubricant brand.

The oils and lubes category has too many competitors offering minimal product differentiation, making it a low-loyalty brand for end consumers. While brands do talk to the end consumers (Bikes and Cars) with the aim of creating brand love, the most important decision maker for the end consumer is actually the Mechanic.

OBJECTIVE: Castrol wanted to drive brand affinity and preference among mechanics as they, rather than end consumers, are the key decision-makers in engine...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands