Campaign details

Brand: Careem
Lead agency: Carreem
Region: EMEA

Strategy

Objective

Careem is a ride-hailing application that offers users transportation and payment services. We consider ourselves the technology platform for our region, a region of over 600 million people that extends from Morocco to Pakistan. It is an area of the world that up until now, has largely missed out on the internet revolution – but through its ambition and focus is catching up fast, and with such, Careem is quickly becoming the backbone of our region's digital future. We do so with a tech-first approach that looks to not only simplify but also improve the lives of people in the region. Our belief is that we succeed through a deep understanding, respect and love of our customers, and with such, our CRM strategy and behavioural triggers are the cornerstones for how we reach our millions of customers, and together build lasting relationships.