Campaign details

Brand: Capfin
Lead Agency: Mindshare
Region: EMEA

Strategy

Objective

Following on from a successful Social Media launch with the Q2 campaign, Capfin SA is invested in the success of the social platforms. To ensure success, a key element will be content marketing and always on content.

The early signals from social media is that our digital marketing efforts have been reaching the right customer segment(s). As we have seen that average disbursements through social are significantly higher than the traditional BAU disbursements, with lower walk away rates and less declined applications.

The always on content will need to continue to drive brand awareness in these more sophisticated customer segments, placing the Capfin brand contextually in these segments and creating positive associations with the Capfin brand. Our Main objectives were to Increase and continue to drive brand awareness in more sophisticated segments. Drive and distill positive associations with the Capfin brand. Build brand authority on google search. Build an engaged audience and create audience lists & Generate leads.

Target Audience