Campaign details
Brand: CadburyLead agency: Isobar & AffleRegion: APAC
Objectives
The Mondelez owned chocolate brand, Cadbury had approached us for promoting their latest product, Marvellous Creations. The speciality of this chocolate was that it came with an exciting and unique assortment of gems, jelly and pops that were infused in a chocolate bar.
This was a significant campaign for Cadbury as the brand had just launched this product in the market and wanted to reach out to the target audience in the most appealing way.
As a part of the brief, Cadbury wanted us to...