Cadbury Celebrations: Shah Rukh Khan My Ad

Cadbury increased sales, impressions, and engagement for its Celebrations product in India by reminding customers to think of small business owners during Diwali.

Campaign details

Brand: Cadbury CelebrationsAgency: Wavemaker IndiaRegion: APAC



India is one of the world's fastest growing confectionery markets with a huge sweet consuming population. Traditional sweets (mithai) are known to hold a huge share of the sweet-market in India. For almost two decades, Cadbury has tried to gain share of this market, by building preference for chocolates.

Cadbury-Celebrations brand is a festive chocolate box from Cadbury in India. But selling Celebrations isn't the same as selling other chocolates. As gifting is a limited window opportunity and thrives on the seasonal demand, Celebrations exists...

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