Campaign details
Brand: Cacau ShowLead Agency: Lew LaraRegion: LATAM
Strategy
Objective
Cacau Show has created a product portfolio for Christmas 2017 that makes their gifts more interesting: more special flavors of panettones, with more attractive packages, as well as boxes of chocolates designed to please a public with more taste. Thus, Cacau Show products happens to be seen as a super present.
The goal was to become a relevant gift option by positioning the brand in the Christmas period. The business objective was to generate store visits increasing the average ticket.
Cacau Show had a...