Cacau Show: Waze & Cacau Show

Cacau Show, a chocolate manufacturer, partnered with navigation app Waze to drive brand awareness and engagement during the Christmas period in Brazil.

Campaign details

Brand: Cacau ShowLead Agency: Lew LaraRegion: LATAM

Strategy

Objective

Cacau Show has created a product portfolio for Christmas 2017 that makes their gifts more interesting: more special flavors of panettones, with more attractive packages, as well as boxes of chocolates designed to please a public with more taste. Thus, Cacau Show products happens to be seen as a super present.

The goal was to become a relevant gift option by positioning the brand in the Christmas period. The business objective was to generate store visits increasing the average ticket.

Cacau Show had a...

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