CAB Studios - Jamie's Italian Gold Club App

Replacing its loyalty card scheme with an app helped Jamie’s Italian restaurants to increase return visits to the brand’s restaurants in the UK.

Campaign details

Brand: Jamie's ItalianLead agency: CAB StudiosRegion: EMEA

Objectives

  • To increase return visits to Jamie's Italian restaurants
  • To outperform competitor brands with an app offering an unrivalled user experience
  • To establish greater customer and brand advocacy

Measurement was based on redemption of app based offers, number of app downloads, visit frequency and app engagement time.

Target audience

Target audience were existing Jamie's Gold Club members who were using the traditional loyalty card, and new sign ups. CAB conducted an in-depth competitor and market review, followed by an in-depth persona modelling to profile who the...

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