Buscapé: Black Friday Live

Buscapé, the largest comparison site in Latin America, took advantage of mobile and Facebook Live technology to inform consumers of its Black Friday promotions.

Campaign details

Brand: BuscapéAgency: JotacomRegion: LATAM

Objectives

Black Friday is the most expected shopping day of the year all over the world. However, in Brazil, it is the most suspicious shopping day of the year. Consumers use to call it...

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