Burger King: BK wants you to order from McD

Burger King, the fast food chain, carried out various initiatives to drive brand love in Indonesia.

Campaign details

Brand: Burger King Indonesia Lead Agency: Mediacom Indonesia Region: APAC

Strategy

Objective

By November 2020, Indonesia's resilient spirit was being tested as President Jokowi warned its citizens to prepare for the second wave of Covid-19. Amidst this, Indonesia hit the worst recession in 22 years demoralizing its citizens further.