Bring your luck this Tet with Castrol

Castrol, a global brand of industrial and automotive lubricants, launched a campaign in Vietnam to drive consumers to change their oil with Castrol.

Campaign details

Brand: CastrolLead agency: Mindshare&DsquareRegion: APAC

Objectives

There are over 45 million motorbikes in Vietnam meaning an average of two per household and it is the main mode of transport with 85% of the adult population using daily, but many do not care for their bikes properly, treating maintenance such as oil changes as an unnecessary expenditure and not realizing that it extends the life of their treasured motorbike. However, there is a key time of year when the Vietnamese do focus on sorting out their household – the lunar New Year aka Tet....

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