BRI: Nusantara Fashion Festival

BRI, a financial services company, launched the Nusantara Fashion Festival, a month-long virtual fashion festival from local fashion actors in Indonesia.

Campaign details

Brand: BRI Agency: Samara Live

Strategy

Objective

Covid-19 has taken a toll on Indonesia's economy, specifically the fashion industry. Take batik business for example, whose sales dropped by up to 30% (The Jakarta Post, 8 June 2020). The

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