Blueair: Pollution alert system

Blueair, an air purifier brand, increased brand and category awareness across India by launching personalised, real-time messages on mobile that notified consumers of the dangers of pollution in their area.

Campaign details

Brand: Blueair Agency: Mindshare India

Strategy

Objective

In India, air purifiers are perceived as luxury devices because of their high installation and maintenance costs. Over the recent years, however, there has been a considerable surg

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