blu: #bluBisaGitu pre-roll

blu, a digital bank, launched a campaign in Indonesia to become top three in top-of-mind of digital banking and activate more than 40% of active users.

Campaign details

Brand: bluAgency: PT. Rayu Hati Anak BangsaRegion: APAC

Strategy

Objective

blu by BCA Digital is a new digital bank affiliated with Bank Central Asia (BCA Group), one of the most popular and reliable banks in Indonesia. During its first year...

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