Blibli: Strengthening brand's unique value using karaoke ad units

Blibli, an e-commerce firm, launched a campaign in Indonesia to increase consideration among Gen Z and Y, and increase brand loyalty and consumer satisfaction.

Campaign details

Brand: BlibliAgency: Wavemaker IndonesiaRegion: APAC

Strategy

Objective

Every e-commerce firm seeks to attract customers' attention with promotions, discounts, free delivery, and so on, since competition in the ecommerce industry is fierce....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands