Blibli: Strengthening brand's unique value using karaoke ad units

Blibli, an e-commerce firm, launched a campaign in Indonesia to increase consideration among Gen Z and Y, and increase brand loyalty and consumer satisfaction.

Campaign details

Brand: BlibliAgency: Wavemaker IndonesiaRegion: APAC

Strategy

Objective

Every e-commerce firm seeks to attract customers' attention with promotions, discounts, free delivery, and so on, since competition in the ecommerce industry is fierce. As a result, the consideration of customers is often influenced by the size of the promotion.

Blibli endeavors to build a campaign that emphasizes the significance of the shopping experience, which is Blibli's basic value. It also contributes to brand loyalty and customer satisfaction.

Using this campaign, Blibli intends to increase generation Z and Y's consideration in order to increase brand loyalty...

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