Biti’s: Reinvent the Vietnamese Origin Legend - Sons of the Fairy and The Dragon

Biti's Kids, a footwear brand, achieved 36% incremental growth by launching an animated film for parents and children in Vietnam.

Campaign details

Brand: Biti's KidsLead Agency: Redder AdvertisingRegion: Vietnam

Strategy

Objective

The national footwear brand wanted to go beyond the functional story.

Biti’s, the Vietnam no.1 footwear brand since 1982 and regarded as one of the most popular national brands, desires to increase the brand power and brand love among the nation and the people, and step closer to becoming an iconic brand standing for and supporting the important culture values for the Vietnamese people.

So our objective was to increase brand top-of-mind and brand love by launching a meaningful work getting the whole nation talk...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands