Campaign details

Brand: Biti's Hunter
Lead Agency: Redder Advertising
Region: Vietnam

Strategy

Objective

CONTEXT

U23 Vietnam remarkable journey in U23 AFC 2018, especially the historic last-minute-defeat wintry final match, has brought the whole nation together in the ambivalent burst of tears, laughter, happiness, joy and regret.

U23 Vietnam's journey to becoming runner-up at AFC 2018 Championship became a national topic for all publishers and brands with a huge budget to leverage, not only for expressing the nation compassion and pride, but also for strengthening attachment between the brands and the people.

Biti’s – Vietnam's no.1 footwear brand since 1982 and also regarded as one of the most popular national brands, with its sports-inspired sub-brand Biti’s Hunter – wanted to increase the brand power and brand love among the nation and the people – and strongly wants to be a part of this national big buzz.