Bitis' Hunter: The first ever e-commerce campaign tailored for Gen Z

Footwear brand Bitis Hunter ran a mobile-led campaign to grow sales and connect with Gen Z consumers in 2021 in Vietnam.

Campaign details

Brand: Bitis' HunterAgency: Dentsu RedderRegion: APAC

Strategy

Objective

Normally, Back To School (B2S) marks an exciting time for sales of the footwear market, but in the fall of 2021, Vietnam experienced its bad time from suffering the comeback of the COVID-19 pandemic, the situation was completely different, footwear demand within lockdown period sounded irrelevant

Not only did Bitis Hunter face the challenge of their sales numbers, but also the connection to Vietnamese youngsters during a prolonged lockdown period while there were no outdoor activities these days.

Target Audience

  • Urban Gen Z & Late...

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