Bitis' Hunter: The first ever e-commerce campaign tailored for Gen Z

Footwear brand Bitis Hunter ran a mobile-led campaign to grow sales and connect with Gen Z consumers in 2021 in Vietnam.

Campaign details

Brand: Bitis' HunterAgency: Dentsu RedderRegion: APAC



Normally, Back To School (B2S) marks an exciting time for sales of the footwear market, but in the fall of 2021, Vietnam experienced its bad time from suffering the...

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