Biti's Hunter: Tet – Bringing Tet Home

Biti's Hunter, a footwear brand, released a film and song during the Vietnamese festival Tet to encourage young people to return home early so the festivities could begin.

Campaign details

Brand: Biti's Hunter Agency: Dentsu Redder Region: APAC

Strategy

Objective

Biti's Hunter is one of the top 10 leading players in Tet (Vietnamese Lunar New Year) communication.

Thanks to the unique campaign platform of #DiDeTroVe (Going Far

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