Biti's Hunter: Street – The First #Proudlymadeinvietnam

Biti's Hunter, a footwear brand, increased Vietnamese national pride with a new product line, launched with the campaign #ProudlyMadeInVietnam.

Campaign details

Brand: Biti's Hunter Agency: Dentsu Redder Region: APAC

Strategy

Objective

'Made in Vietnam' had never been able to trigger pride in Vietnamese people.

Vietnamese youngsters respond to international cultural influences: Japan for its minima

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