Biti's Hunter: Canvas Of Pride

Biti’s Hunter, a shoe brand, launched its Canvas of Pride campaign – a special collection inspired by optimism and resilience to spread cheer during the pandemic and increase business in Vietnam.

Campaign details

Brand: Biti's Hunter Agency: Dentsu Redder Region: APAC

Strategy

Objective

To spread optimism during a very scary moment in time like a global pandemic while revealing a powerful sense of pride and stoicism in their country, and build the

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