Biti's Hunter: Canvas of pride

Biti's Hunter, a shoe brand, launched its Canvas of Pride campaign – a special collection inspired by optimism and resilience to spread cheer during the pandemic and to increase business in Vietnam.

Campaign details

Brand: Biti'S Hunter Agency: Dentsu Redder



To spread optimism during a very scary moment in time like a global pandemic while revealing a powerful sense of pride and stoicism in their country; build brand love for Biti'

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