Biscolata: My Perfect Valentine - Carlos

Biscolata, a biscuit brand in Turkey, developed an app for women for Valentine's Day in order to increase brand engagement.

Campaign details

Brand: BiscolataLead agency: Rabarba IstanbulRegion: EMEA

Objectives

Biscolata based its idea of advertising on a fantasy world designed solely for women, whereas in the real world "we live in a world created for men". This world's advertising hero was the "Biscolata Guys", serving women. "Biscolata Guys" got famous in a short time and became a "desire object" for women. By 2012, all women knew about Biscolata ads and "Biscolata Guys", talking about and sharing them on social media platforms.

The hero of the rapidly growing brand, "Biscolata Guys", could have been more dominantly...

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