BİP: WhatsApp Down

Turkcell, a mobile phone operator, took advantage of a system failure in its competitors app to increased downloads of its direct messaging app Bip in Turkey.

Campaign details

Brand: Turkcell, BiP, Turkcell Agency: Arena Media Region: EMEA

Strategy

Objective

Bip is the communication tool of Turkey with its more than 10 million users. Yet, Whatsapp was still the most popular competitor in the market and it was not s

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