BİP: WhatsApp Down

Turkcell, a mobile phone operator, took advantage of a system failure in its competitors app to increased downloads of its direct messaging app Bip in Turkey.

Campaign details

Brand: Turkcell, BiP, Turkcell Agency: Arena Media Region: EMEA



Bip is the communication tool of Turkey with its more than 10 million users. Yet, Whatsapp was still the most popular competitor in the market and it was not s

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