Brand: Future Group / Big Bazaar
Lead Agency: Mediacom
Traditional retailers struggle to compete with online giants? Not Big Bazaar.
We revolutionized the shopping journey, creating India's first online-to-offline strategy, driving ROI of 15:1.
Every month we drove $620,000 of revenue for $46,000 investment, beating Amazon, Flipkart and other eCommerce platforms by playing Google's algorithm.
Objective: counter online threat.
In India, Big Bazaar is present with more than 300 stores across 130+ cities. The core TG at physical stores are ideally Females 25+, but for Smart Search we planned to capture the young India since they relate more to the digital medium, offers, m-coupons, redemption, etc. Also, getting the new age customers at present will turn them as future loyalist.