Bharti Airtel: India's first media plan created through Artificial Intelligence (AI)

Airtel, an Indian global telecommunications service, launched its 'no wastage' plan by using artificial intelligence to target users and drive efficient ad serving.

Campaign details

Brand: Bharti AirtelLead agency: Group M Media India Pvt. Ltd.Region: APAC

Objectives

Airtel launched a first of its kind 'no wastage' post-paid plan which allowed consumers to fully customize their plan as per their needs. Despite having...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today