Campaign details
Brand: BeiersdorfLead Agency: Gameloft Advertising SolutionsRegion: Indonesia
Strategy
Objective
Beiersdorf created a special Mother's Day campaign to launch and promote Nivea Crème special edition product. By exploring the collaboration with the licensor using the character of Lobu, Gameloft Advertising Solutions as a game developer and premium game publisher come up to OMD as the agency to create Rich Media Banner which gain the user interaction with the product. The audience must be aware and engage with the special edition product!
Target Audience
The target audiences for this project were female, mothers and kids....