Beefeater London Town

Beefeater, a London-based brand of gin, provided experiences for people in Madrid of the four pillars of the campaign: food, culture, music and people.

Campaign details

Brand: BeefeaterLead Agency: La Despensa Ingredientes CreativosRegion: EMEA

Strategy

Objective

Reinforce Beefeater's positioning in Spain as the leading gin in sales and create a relevant experience for the consumer in which they could escape from routine, flee from monotony and remember it as memorable.

Target Audience

Adults from 25 to 35 years old gin drinkers.

Creative Strategy

We brought the most underground London to Madrid so that our target could enjoy a unique and unparalleled experience.

Context

The gin market is highly saturated by the recent consumer demand, so Beefeater had to do...

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