Campaign details
Brand: BeefeaterLead Agency: La Despensa Ingredientes CreativosRegion: EMEA
Strategy
Objective
Reinforce Beefeater's positioning in Spain as the leading gin in sales and create a relevant experience for the consumer in which they could escape from routine, flee from monotony and remember it as memorable.
Target Audience
Adults from 25 to 35 years old gin drinkers.
Creative Strategy
We brought the most underground London to Madrid so that our target could enjoy a unique and unparalleled experience.
Context
The gin market is highly saturated by the recent consumer demand, so Beefeater had to do...