Campaign details
Brand: Nestlé / Bear BrandLead agency: InMobi Country: Indonesia
Strategy
Objective
Our business challenge was to fight the share of throat in a heavily contested Ramadhan period from various beverage options available.
So need of the hour is to be:
- Awareness: Top of mind awareness and maintain retention through video content
- Engagement: Drive strong traffic to events near Mosques to engage with Bear Brand activation
- Purchase: Finally drive footfall traffic to mini marts to Influence purchase Bear Brand as choice of beverage
A complete journey from awareness, engagement and...