Bear Brand: Bisa Banget

Bear Brand, a powdered milk drink brand, highlighted the brand's versatility by emphasising the diverse range of scenarios in which the brand can be consumed.

Campaign details

Brand: Bear Brand Agency: Mindshare

Strategy

Objective

For generations, Indonesians believed that Bear Brand Susu Steril has mythical powers; that it restores physical body conditions to cure everything from stomach-ache to a late night.

H

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