Bear Brand: Bisa Banget

Bear Brand, a powdered milk brand, put the customer at the centre of its campaign to increase consideration and the frequency of consumption among a younger audience in Indonesia.

Campaign details

Brand: Bear Brand Agency: Mindshare Region: APAC



For generations, Indonesians have believed that Bear Brand Susu Steril has mythical powers; that it restores physical body conditions to cure everything from stomach-ache

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