BCA: Ingenious way to measure your OOH effectiveness

Telkomsel, a mobile network operator, helped BCA Bank measure the effectiveness of its OOH advertising in Indonesia, by using its cell towers to analyse consumer engagement with the ads and build consumer profiles.

Campaign details

Brand: BCALead agency: TelkomselRegion: APAC

Objectives

The value of data nowadays is like a goldmine, because it can help brand to make a better decision-making for their business. Telkomsel, as one of the biggest Telco company with more than 165M subscribers and 95% coverage in Indonesia, has a huge amount of data to be unraveled to solve and can create a new business case like Out of Home (OOH) media campaign traffic & awareness measurement. Taking that as advantage, we partner with BCA and help them to measure their OOH media potential reach...

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