Campaign details
Brand: javier.burgueno@accenture.comLead Agency: BBVARegion: EMEA
Strategy
Objective
Accenture Interactive together with BBVA has made possible the digital transformation of a bank that wants to optimise their communications with clients via their digital channel. A dynamic portal with content, news, events and information with public interest specific information that allows a direct one to one communication with all types of targets.
Target Audience
Focused on any type of audience, for example clients, non-clients, institutions, legislators or regulators.
Creative Strategy
BBVA wants to be a digital and smart bank that listens, learns, helps, accompanies...