BBVA DHARMA

BBVA, a digital banking brand, bettered its digital communications with its users by launching dynamic content on its website which altered depending on users’ interests.

Campaign details

Brand: javier.burgueno@accenture.comLead Agency: BBVARegion: EMEA

Strategy

Objective

Accenture Interactive together with BBVA has made possible the digital transformation of a bank that wants to optimise their communications with clients via their digital channel. A dynamic portal with content, news, events and information with public interest specific information that allows a direct one to one communication with all types of targets.

Target Audience

Focused on any type of audience, for example clients, non-clients, institutions, legislators or regulators.

Creative Strategy

BBVA wants to be a digital and smart bank that listens, learns, helps, accompanies...

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