Bayer Aspirin: DOOH campaign – the power of data-driven targeting

Bayer Austria promoted its new product, Aspirin® Complex Granulat-Sticks, using advertisements on screens to drive consumers to purchase from pharmacies.

Campaign details

Brand: Bayer AustriaAgency: EssenceMediacom AustriaRegion: EMEA



Our strategic objective was to increase brand awareness and drive sales of our new product, Aspirin® Complex Granulat-Sticks. By enhancing on-the-go usage during colder seasons, we aimed to reinforce Aspirin's® efficacy and introduce the new product to consumers. The primary objective was to generate awareness for the product and its new use case while simultaneously increasing foot traffic in pharmacies and encouraging purchases. As the parent brand, Aspirin®, already enjoys high recognition, we further concentrated on stretching the media budget over a longer period during...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands