Bank of America: 1 Billion Dollar Initiative for Racial Equality and Economic Mobility

Bank of America, a financial services brand, launched an initiative to advance racial equality in the US by creating a new anchor page on its website that showed site visitors what projects were happening in their local area.

Campaign details

Brand: Bank of America Agency: Foundry 360



The coronavirus has exacerbated deep racial inequalities in the United States and abroad and, combined with the tragic killings of Ahmaud Arbery, Breonna Taylor, and George Flo

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