AXN Asia: Talk to Asia's Got Talent on Google Assistant

Ahead of the new season of its Asia's Got Talent show, the television channel AXN Asia launched an interactive campaign that allowed users to talk to the stars and presenters of the show ahead of each episode, thus increasing user engagement across East Asia.

Campaign details

Brand: AXN AsiaLead Agency: TMRWRegion: APAC

Objective

The strategic objective was to engage with the show's audiences, and connect with fans on a deeper level by changing the way audiences consumed Asia's Got Talent. The show's increase in popularity from the previous season had seen a corresponding surge in the number of followers on its social media pages, from Asia and all over the world. While the idea was to leverage this huge growth and satisfy online demand for fresh, exciting content, the challenge lay in making the show heard in a noisy...

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