Axe: Chill

Axe, a male deodorant brand, launched its Axe Chill campaign across the Gulf Cooperation Council (GCC) countries to highlight Axe's ability to lower body temperature.

Campaign details

Brand: Axe / Unilever Agency: Magna Region: EMEA

Strategy

Objective

Males tend to try too hard when looking to impress a girl and often suppress their real selves, which tends to backfire in many situations. With all this, (Gulf Cooperatio

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