Campaign details
Brand: AvonLead Agency: J.Walter Thompson BrasilRegion: LATAM
Objective
Avon, the number 1 makeup brand in Brazil, has a mascara franchise called BIG. It now consists on 4 different mascaras, each one with a different main claim. They all have neon packages, are fun and very appealing to a younger target. But since Avon is a consolidated direct sales brand, sometimes its hard to communicate with a younger target, who tends to buy stuff online and not with representatives.
Our main goal was to sell mascaras, but we still had to find a way...