AT&T and Conan Comic Con 2016

AT&T, an American telecommunications conglomerate, attracted a young, tech-savvy audience by aligning its brand with Conan, a late-night American talk show, during its big week at Comic-Con.

Campaign details

Brand: AT&TLead agency: Turner Entertainment NetworksRegion: North America

Objectives

CONAN has the most engaged fans in late night television. AT&T sought to align and activate their brand with CONAN's young, tech-savvy audience as an integral part of CONAN's big week at Comic Con.

Turner and Team Coco turned this into a huge opportunity to achieve AT&T objectives:

  • Align AT&T brand with CONAN's audience.
  • Enhance the consumer experience of CONAN in San Diego, or at home, through unprecedented access powered by AT&T.
  • Grow AT&T's brand equity as the network key to a great mobile...

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