Association Of Mutual Funds in India (AMFI): Mutual Funds Sahi Hai

Association Of Mutual Funds in India (AMFI), an industry standards organisation in the mutual funds sector, increased awareness of mutual funds as an alternative investment by launching a targeted digital campaign.

Campaign Details

Brand: Association Of Mutual Funds in India (AMFI)Lead Agency: iProspect IndiaRegion: APAC

Strategy

Objective

For a very long time, Indians invested their hard-earned money into two instruments. One was direct investment in equities. The second was investments in traditional products such as Fixed Deposit (FD) or Public Provident Fund (PPF).

AMFI wanted to change this mindset.

Thus, the objective was to offer mutual funds as an alternative and prudent investment product to the Indian investor.

Target Audience

Our target audience was the average Indian. The one who worked hard and wanted to invest...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands